Stumbled upon this PC ad when I browsed PS.no for some components, and I think it’s worth mentioning. It is a PC specifically made and targeted to one demographic group, women. It is a well known fact that women are not so interested in CPUs, GPUs, RAM and Terabytes (well, not in this targeted group). But we’ve yet to see a PC ad where there’s no technical specification, until now.
Here’s an excerpt (directly translated, you get the idea) from the ad:
A PC with a smart brain, and can as most women, multi-task and it’s got the memory of an elephant.
But could this be overkill? Could the targeted consumer group (read: women) be offended by this campaign? Some women do not respond well to targeted campaigns. And according to DinSide.no they intend to provoke, to get their attention.
I think my wife wouldn’t respond well to this campaign, but I think she would liked the PC itself ;)
Technical Specification from the product sheet
- Processor: AMD Phenom 955 - 3.2 GHz 8 MB cache
- Memory: 4 GB DDR3 1333MHz
- Hard drive: 1 TB SATA
- GPU: Radeon HD5750 w/ 512 MB
- Sound: Integrated 7.1 Surrond - VIA VT1708S
- Optics: DVD RW
- Windows 7 Premium