Stumbled upon this PC ad when I browsed PS.no for some components, and I think it’s worth mentioning. It is a PC specifically made and targeted to one demographic group, women. It is a well known fact that women are not so interested in CPUs, GPUs, RAM and Terabytes (well, not in this targeted group). But we’ve yet to see a PC ad where there’s no technical specification, until now.

Ladies Line

It is the Norwegian web shop and PC-manufacturer PS.no that have decided to launch hardware for the ladies. This new line of hardware is called Ladies Line.

Here’s an excerpt (directly translated, you get the idea) from the ad:

A PC with a smart brain, and can as most women, multi-task and it’s got the memory of an elephant.

But could this be overkill? Could the targeted consumer group (read: women) be offended by this campaign? Some women do not respond well to targeted campaigns. And according to DinSide.no they intend to provoke, to get their attention.

I think my wife wouldn’t respond well to this campaign, but I think she would liked the PC itself ;)

Technical Specification from the product sheet

  • Processor: AMD Phenom 955 - 3.2 GHz 8 MB cache
  • Memory: 4 GB DDR3 1333MHz
  • Hard drive: 1 TB SATA
  • GPU: Radeon HD5750 w/ 512 MB
  • Sound: Integrated 7.1 Surrond - VIA VT1708S
  • Optics: DVD RW
  • Windows 7 Premium