After I read the article I clicked onwards to another article at danwebb.net where Dan Webb ( naturally ) posted his views on flash vs ajax after the SXSW. He was enlightened after a panel session where Jonathan Boutelle discussed the topic "Ajax or Flash: What's right for you?" . The talk was basically about the relative advantages of each platform. But that is not the thing I would like to point at. The notable from this article is Dan's reasons for losing interest in Flash:
Yes, if you read his whole article he also states that many of these reasons "..are solvable, avoidable or have been solved recently", no doubt about that, but could it be to late? Personally I loath Flash, I think it's pretty limiting towards usability, scalability and so on. But (!), my second opinion is that you can implement Flash as much as you like, if you can do it correctly, semantically and if you can provide the same data for users who don't have Flash.
In Dan's article I noticed a comment entry that pinpoints - in relation to the article - exactly why so many visual effects are creating idiotic obstacles for many readers:
Fundamentally, the point of web site development (with the exception of cheap games and other amusements) is to get information into the hands of people. If I'm a potential customer, and I can't use your web site, I'm not going to buy from you. If it's twice as pretty, or half as pretty, it doesn't really matter all that much, except to graphic designers such as yourself. With Flash, you're fundamentally excluding a huge chunk of your customer base. If a customer doesn't have Flash installed, your web site doesn't work, and they'll go to a competitor.
Lots of people don't have Flash installed. Corporate locked-down network? No Flash. Clueless user with a new computer? No Flash. Thin device like a smart cell phone/PDA? No Flash. People who like all free software? No Flash.
Google also won't index your content if it's all hidden in Flash.
You've also got the whole issue of disabled people - people with worst eyesight (including most elderly) have systems configured bigger font sizes. Blind people use screen readers. Will your Flash application support that? I don't know if Flash can't, or if most of the Flash out there doesn't, but in most cases, your disabled customers are left out. Operating in a region with strong disabled protection laws? Then you've also got a lawsuit waiting to happen.
AJAX, for all its flaws, works in any browser, for any customer. If it's done right, it even works on cell phones and other devices without AJAX capability (menus just don't pop down - users need to click). It is indexable by Google. People can save a page to disk or print it.
With Flash, your web site ends up prettier, but you fundamentally lose a bunch of customers. It's a horrible trade-off for anything other than ads and on-line games. You're even better off with something as crude as HTML 2.0, as compared to Flash.
Just about to the point when it comes to the Flash but, AJAX has unfortunately gotten more and more popular on the web, not due to it's lack of bad semantics or the trouble tracking hits when it's used, but due to the fanciness of it. It has a "schwung" to it.